Chloe Giordano

Chloe Giordano is a graduate from the University of the West of England. She began working with embroidery in the final year of her illustration degree, before graduating in 2011. Since then her skill and passion for freehand embroidery has grown, earning her commissions with the likes of Liberty, Penguin, the BFI, and other private clients.

What I love about her work is how intricate and detailed it is. If you look at Chloe’s blog or Instagram, you can see just how detailed her process is. From drawing, to transferring the design to fabric, to then sewing the piece; her process is a thorough one. Anyone who has dabbled in hand embroidery will know how time consuming it is, and that more detail means more time sewing. The detail in Chloe’s pieces is staggering. The stitches she uses create texture and make her pieces tactile, which I’m sure is intentional.

The only thing I feel I should mention is that while looking through Chloe’s Etsy store I noticed that the prices for some of pieces, in particular the cards are staggeringly low. I appreciate that selling greetings cards, the price needs to be kept low to keep interest from customers; but I just think it’s sad that something that has clearly taken hours to design and make is being sold for as little as £3.

All images belong to Chloe Giordano

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